Custom packaging decisions become easier when the project is defined in practical terms. Use this guide to prepare stronger specifications, avoid preventable delays, and have a more productive conversation with your packaging partner.
SBS paperboard
Solid bleached sulfate offers a smooth, bright white printing surface with excellent color reproduction. It is widely used for cosmetics, supplements, food, and premium retail cartons.
Kraft paperboard
Kraft provides a natural brown appearance, good strength, and a sustainability-oriented presentation. Printed colors appear darker or more muted unless a white ink base is used.
Corrugated board
Corrugated combines linerboard and a fluted medium for protection and cushioning. Flute selection affects thickness, print surface, strength, storage, and shipping performance.
Rigid board and specialty stocks
Rigid board delivers a substantial luxury feel but generally costs more and ships fully assembled. Specialty papers add texture or color but may limit certain printing and finishing techniques.
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